Festival of Ad Rookies

Context The industry needs new talents of advertising that are able to innovate and reinvent the industry again and again. That’s where festivals play a major role, awarding ideas that are able to improve the world and motivating creatives to challenge themselves. Idea IAA YP wants to support the cubs of advertising by offering them an exclusive sneak peek of the real festival experience. How We create a CompetitIAA Edition focused on teaching students how to make case studies for festivals according to the client’s briefs. ​​​​​​​ We will invite winners who will do a curated festival screening and tell us more about their festival experiences.