Final Year Major Project - End of The Line
For my final year major project, I chose to study overfishing. My final piece is a series of 12 white polystyrene boxes, the same as you would find in a fishmongers. Each box contains artefacts I designed that tell a story about overfishing. The aim of these is to spread awareness and get people talking about the issue.
The above box focuses on shellfish. I collected local seashells and spray painted them white to give them a ghostly effect, then designed and printed a book that contained expressive typographic posters with information about the critical condition of shellfish in the UK. the book can be viewed at: https://issuu.com/marge.urq/docs/issuu_shellfish_book
Above are six items from one of my boxes. These are tins of fish that were spray painted white, then had a fact about overfishing applied to them in black vinyl type. The aim of these tins was to communicate hard hitting facts in a way that was more interactive that reading some text on a website or bit of paper.
The box shown above is one of four, with a poster fitted inside the box (this wasn't possible to due to lockdown, so I had to mock this up in Photoshop). The posters feature an image with words made from ice letters, such as 'gone' or 'the end'. The images were taken by laminating the background image, then placing ice cube letters on top and photographing them quickly before they melted.
Above is one of four boxes, each filled with endangered fish species cut from white acrylic. Engraved on each fish is a fact about overfishing; the subtle text was very difficult to photograph, but is clearer in real life.
One of my boxes contained six rebranded 'ghostly' tins. I took tins of fish from the supermarket, spray painted them white, then created new labels that contained subtle copy that criticised the fishing industry's unsustainable practices. At the time of making these, all of the species listed on the tins were on the red alert of the Marine Conservation Society's Good Fish Guide.
In the two images above, you can see my fortune telling fish box. Instead of telling the future, these fish move to show the current conditions of overfishing in the UK. There's a catch though - all the fish inside the boxes are dead, and don't move in your palm. This gives the fortune that the situation is very serious and needs immediate attention.
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