Fitness First Web Experience

Newly revamped website brings fitness into people’s lives inside and outside the club.

Fitness First launched a revamped website with enhanced user experience and navigation and a fully responsive design which enables access at anytime and anywhere for increasingly busy gym users.

The comprehensive refresh is part of Fitness First’s £225m global rebranding, unveiling transformed clubs, a new fitness philosophy and enhanced staff expertise, underpinned by a new brand identity.

The punchy, visual style of the new website goes hand in hand with the new promise of the brand to motivate and support members inside and outside the club so they get the maximum benefit from their workout.