Fixgerald | YouTube Motion Video

Client. Fixgerald is a plagiarism checker designed to identify instances of plagiarism, fix grammar mistakes, and make the corrections right on spot. Task. Create a 2-minute animated YouTube video about self-plagiarism. Combine all available information into an organic video, add brand elements and voice-over. The video should be fun and intriguing. Main goal: brand awareness. Target audience: American students, 17–25 years old. Idea. Not only to promote the service, but to provide potential users with valuable and useful information to make the plagiarism correction process more effective. To make explainer informative as well as stylish, to inspire Fixgerald's users to explore the service in new ways. Result. Video not only informs, but also provides viewers with an extra boost of energy and inspiration. The motion designer successfully conveyed the emotional aspects of Fixgerald's benefits, capturing the sense of ease and confidence that users experience while utilizing the service.