Floral Message

  • Cedric Maurice Wiegel
  • Raya van der Kroon

Floral Message is a short art video, created and directed by Art Director Raya van der Kroon. ​ In our society we receive forms of appreciation and emotional communication mostly via digital platforms. Our phone almost became the contemporary bouquet, showing acknowledgement when we get a Tinder match or maintain an Instagram friendship. ​ The video explores floriography, the cryptologic communication behind flowers, through the question of how we could reclaim the code and language of flowers as a modern form of expression. I created a conceptual composition based on foley recordings, field recordings and sound design. The sounds chosen were inspired by the themes of love, friendship and career. My task was to develop a sound that inspired discovery as well as energy in relation to the movements of the dancer. ​