Flow Acupuncture Visual Identity
ABOUT "FLOW" - Flow Acupuncture, founded by Henaz Bhatt, provides acupuncture, yoga and healing services to promote your whole wellbeing. The mission of the visual identity was to create alignment of values, messaging, and the brand’s personality. IMPACT - With clearer brand positioning, Henaz was able to pivot toward her ideal audience and strengthen her referral base through outreach to social impact organizations and/or healthcare providers who specialize in serving marginalized communities.