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Form over function

  • Isabella Vecchi
Taking the shape of a printed catalogue, “Form over function” is a multidisciplinary project that explores the space between reality and fiction in the context of branding.
To work on this project I collaborated with a set designer for the renderings and with a photographer for the pictures.
Form over function by Isabella Vecchi
Form over function by Isabella Vecchi
Inventing an exaggerated narrative for the fictional, mysterious brand MXVI, the project is focused on the creation and promotion of three distinct lines of non-functional objects: nicely packaged (but empty) skincare products, 3D printed sunglasses with no lenses, and virtual shoes that can’t be worn.
Form over function by Isabella Vecchi
These three sets of objects are documented and promoted in a final catalogue which, through a purposely exaggerated narrative which appears to be surreal yet is so close to the reality of branding, sheds a light on the practice of advertising of making superfluous products look desirable.
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Skills

Isabella Vecchi
Digital Designer