Formula E - Man vs Machine

I created a story board for an episode with the goal to create excitement and increase awareness around formula E. seeking to promote and highlight the key elements of what makes Formula E so unique. Showcase the power of sustainable energy and automated vehicles, but also capture the human imagination of how racing has the power to accelerate progress towards the future. In this episode I explored Man vs Machine with the objective of racing through the city streets to deliver for Uber Eats. The problem is that people don’t know about Formula E and how it differs from F1 : A disconnect between the youth & and the brand. On one side we will have Roboracer, this is an AI automated race car which currently integrates the latest technology into its vehicles. They successfully tested out their latest AI Roboracer previously on formula E race tracks. And on the other side there will be the best of the best in Formula E equipped with the latest Formula E vehicle. Automation is expected to take majority of jobs in the not so distant future (98% of drivers). This makes it all the more relevant in todays world just as it did when movies like Terminator, Matrix, Tron and Blade Runner first took hold of the human imagination. The insight was that people connect more with stories than they do to technology and information.