FRAEMd — Art Startup

Where art finds your wall
FRAEMd is a Dutch startup that helps people find the right artpiece to fit their interior. We @maatwerkco helped them figure out how their applications should work and what it should look like.
A great experience for everyone
We designed a responsive web-app so mobile and desktop users where all included in the experience.
Test early, iterate often
We did a lot of wireframing and early stage prototyping to see which functionality should stay an which should go. It also gave us a clear sense of what the experience would be without having to design and develop the entire product. Super efficient!
Make them feel just at home
An important part of the product is the onboarding. It's the first place people get to see and it should communicate the brand aswell as the core concepts of the app.
Flow
Like in all things on earth, flow matters. Strangely a lot of clients think flow just happens. It doesn't. Here is how we designed it to work.
Result
With our product design, FRAEMd was able to launch a qualitative product idea really qucik. Our methods helped them launch a tested product in the course of a few months. They won Marie Claire Starters Award and are now about to conquer New York.

If you want to know more about this project, or my other work. Feel free to visit ronnywieckardt.nl or hit me up at twitter @rwieckardt

Team Credits

Ronny Wieckardt

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  • Digital product designer
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Maarten Mieras

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Ronny Wieckardt
Digital product designer
Maarten Mieras
Digital Designer