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From B to A

Whether they’re working from remote offices across the globe or revolutionizing age-old industries, today’s workforce isn’t following the typical A to B career path - they’re writing their own itineraries, traveling from
B to A.
Follow along as we tap into our first group of flyers - women breaking ground in fields ranging from film and media to tech.

Today’s women in business are rewriting the classic A to B career itinerary - opting instead for a route #FromBtoA. Watch how British Airways helps them travel together.

Project Team

jeaulina cato

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  • Graphics
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Holly-Marie Cato

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  • Photographer, travels locally & globally sharing stories
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Peju Obasa

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  • Knitwear designer
  • Tom Dixon

Project Tags

  • #filmseries
  • advertising

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