FS Assist

  • Al Walker
FS Assist creates reporting software for insurance companies. The software itself is Excel-based.
The very cells that make Excel spreadsheets are at the core of this brand. More than that; they are the brand’s DNA. They infiltrate everything and define a gridded and design system. 
Architectural imagery portrays two things: the simplicity of building something permanent one unit (or cell) at a time, and the reassurance of structure.