FULL CIRCLE

We have worked on multiple projects with Full Circle over the years and for spring / summer 2016—2017 season we were commissioned by the agency to re-imagine the branding and creative direction across digital, social and print channels. We added a bold sans-serif type to the website and and replaced certain navigational icons with their text equivalent. Wanting to differentiate from the majority of model agencies, we added a light grey background and kept the original orange, retry font the agency started with. Additionally, we simplified the logo into into an orange circle icon format to be used in social media and poster design.