Brief
With support from the Mayor of London’s Good Growth Fund, Havering Council entered partnership with SEGRO and London Riverside BID to deliver Future Cube – an exciting and engaging space that will empower businesses to adopt new technologies and digital capabilities, improving their performance, resilience and long-term viability.
Alongside the retrofit of an industrial unit in Havering, we designed and implemented a new brand identity for the project, unifying differing agendas and bringing multiple stakeholders together.
Solution
Through a series of engagement workshops with key stakeholders, we assisted with the development of the brand ethos, message and market positioning as well as the name, logo, typography and colour palette.
To meet the target audience and vision that defined the project, the brand will communicate and reinforce London’s innovation culture in a bold yet approachable way, tying in all of the project’s ambitions.
The brand aesthetic takes cues from the colours and signs found on industrial sites, making the brand relatable and familiar to the target audience focused on the construction, logistics and manufacturing sectors.
The name, signage and the space brand touchpoints are playful and relaxed, demystifying technology and allowing anyone to explore and experiment.
Project Tags
Companies
Skills
- Print Design
- Brand Design
- Design
- Graphic Art
- Indesign
- Photoshop
- Illustrator
- Identity Design
- Branding
- Branding Design
- Branding Identity
- Visual Branding
- Brand Guidelines
- Logo Design
- Web Design
- Concept
- Ideation
- Visual Identity
- Visual Communication
- Communication
- Digital
- Signage Design
- Wayfinding Design
- Icon Design
- Iconography
- Corporate Identity