Future Dreams
#NailBreastCancer
Throughout October, Breast Cancer Awareness month, Future Dreams invite the UK’s nail industry and general public to help raise vital funds for their #NailBreastCancer campaign by donating after a nail treatment. We worked on a new visual identity as well as the Art Direction for their digital and print campaign.
We cast a group of fearless warriors - 8 women who have all been touched by breast cancer, asking them to bare all in a unique way to show off their new manicures and stories. Combined with eye-catching branding and films that were created with a digital mind-set, we delivered a suite of assets as well as campaign posters and advertising. Off the back of the new engaging creative, the UK’s leading OOH advertisers promoted this campaign nationwide in shopping malls, train stations, on billboards and digital screens.
You can donate on the Future Dreams website - here.
All monies raised will go directly towards breast cancer support, awareness and research.