Gen Website UX

I was a client-facing UX writer on the website relaunch for Gen, a global cybersecurity brand (and parent company of Norton). From headlines and product descriptions to brand narratives, I originated copy that served corporate and partner audiences, ensuring it was SEO-friendly and met messaging / TOV guidelines. Working in a busy agile environment, I collaborated closely with client services, UX, and UI teams to develop wireframes, page designs, and user journeys across the site.