Genscript Product Explainer

Genscript wished to promote their Gene Sequencing software to a global network of Life Scientists. Their goal was to target 3 key research areas, and succinctly explain their product solution. My agency proposed 3 x 1-minute animated explainer videos to use as web and social assets. First, the client provided hundreds of pages of scientific brochures and research material, which I condensed into three scripts. After work-shopping the scripts with the client, I provided rough storyboards and animatics with a draft voiceover, along with style frames designs. Simple, morphing illustrations in core brand colours communicated key aspects of the product. Fluid, dynamic transitions linked new advances in technology with Genscript’s economic, time saving solutions. Each video ended with a call to action.