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Alix Smith

Alix Smith


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George @ Asda

I completed a 2 week placement for the Girls wear Design Team focusing on Print and Graphics. I was helping with the day to day running of a large design company which consisted of putting parts of Mood boards together, researching blogs for new and inspiring ideas, organising journals and trend books, going through pantone rings and helping to organise samples.

I was also set my own brief to complete in those two weeks where I created my own small collection of prints for baby wear/girls wear for SS15. I was also to consider different fabrics my prints would be applied to and what embellishments and details I could include to make the garments more interesting for younger girls or baby. As a progression from this I started to apply my designs to key garment shapes for SS15 creating outfits and different variations offering plainer alternatives to sit alongside a printed garment.

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