Getting closer to the Great British public

Viewpoints that place imagined groups at opposite ends of the political and societal spectrum have been central to how people, and therefore audiences and consumers, are grouped. At Flamingo, our team were commissioned by Newsworks to conduct detailed research into what divides us and what unites us as members of society. This work went on to win Excellence in Research Presentation at the Mediatel Media Research Awards 2018. Find the full report here: https://www.newsworks.org.uk/resources/getting-closer-to-the-great-british-public