For two years I devoted every single minute of my free time to running blog Girls Love 2 Run. As concepter, writer, and Editor in Chief I seized every opportunity we got to grow the blog’s following, which turned out to be a success: our unique monthly visitors increased from 20.000 to 40.000 in three months and we established partnerships with several brands and athletes.
In my time I concepted and pitched activations and events to a variety of brands, including NOC*NSF and Rexona (as shown below: a partnership with the Dutch Railways to pick up readers by train from all over the Netherlands to bring them to the start of the annual Dam tot Dam race in Amsterdam).
For the monthly feature Run My Story, I had the privilege to work with famous Dutch athletes and celebreties. Top left: yoga with Vogue Copy Chief Rinke Tjepkema. Top left: national champions and sisters Liane and Laura de Witte. Bottom left: snowboard pro Rachida Aoulad. Bottom right: model Ester van den Bosch.
I was responsible for the monthly content calendars, each month with its own unique team and respective editorial shoot. Together with the blog’s photographer I brainstormed themes, created moodboards, scouted locations and forged partnerships with sponsors (featured below: fall editorial shoot in collaboration with adidas).
We worked on numerous Instagram campaigns to engage with the current audience and to attrackt a wider audience by developing a dedicated hashtag strategy for each campaign. Featured below is the April 2015 campaign to prepare our followers for Nike’s 10k women’s race in Amsterdam, shot in Morocco.