Glossier Pop-up Store/Brand Activation Concept

Combining the launch of Glossier's new Hand Cream and their best selling Cloud Paint blush, this project features two pop-up stores/brand activation concepts that encompass Glossier's brand identity. As a predominantly e-commerce brand, Glossier's online popularity comes hugely down to their aesthetically pleasing Millenial pastel pinks and minimalistic packaging designs. These pop-up designs are focused to drive even more customers to the online store by embodying Glossier's social media presence by bringing it's dreamy world to life.