Moschino Visual Merchandising Conceptual Project

  • Eloise Gale

'This Is Not A Moschino' Pop Up Store is a conceptual project paying homage to their iconic bear symbol whilst playing on the 'This Is Not A Moschino...' concept showcased in a variety of their products. This idea allows the flexibility for Moschino product placement, allowing the design to turn into a fragrance/accessories/clothing focused pop-up. Staying up to date with "Instagrammable" trends with the collage wallpaper, bold colours and oversized teddybear makes this concept a visually exciting retail experience consumers will want to visit.