GMW3

Demonstrating ability to expand upon brand guidelines created by art director at LandVault, Phil Morrell. I Developed a range of event material, social media content, email newsletter banners and branded documents. I used the shapes within the logo to create patterns and widen the variety of forms opening up more design opportunities for the branding. We wanted the overall look to reflect Web3’s technology forward approach by using longer strokes alluding to electrical currents combined with scattered shapes to give a sense of movement and excitement.