GNI - Progress Naturally
Watch our man Dan introduce us to renewable gas as he strolls through glorious paper Irish countryside, quaint paper Irish villages and fresh paper Irish pastures... luckily for him and everything in his paper world, it’s not raining.
The very lovely creative genius Hattie Newman built pretty much every prop in this film for Gas Networks Ireland using her signature paper style, for real, before we ‘digitalized’ them. We got intimately familiar with all the different types of paper, folds, cuts, tears, bends, creases, wrinkles, crumples and then we replicated all of Hattie’s genius in the world of CGI.
Why on earth did we go to such great lengths to build this papercraft world in CG? Simples. Maximum flexibility. Clients love to change things. All the time. So this way we have control of, well, everything, right up to the day of delivery. No putting all our eggs in the basket of a complex-as-feck, 1 shot, 40” stop motion shoot.
The spot was directed by Hattie, while we animation directed. It was produced through BlinkInk and the agency was Rothco.
A little close up of how we perfected the imperfection of every CGI cut and fold.
Project Tags
Companies
Blink Art
- Media Production
Rothco
- Advertising
Seed Animation
- Animation
