GoBike - Branding
The University of Plymouth is the home to over 20,000 students and these students need a way to explore the UK’s Ocean city. Many amazing areas of Plymouth are not accessible to students due to their distance, and the limited available transport options. When surveyed, 8/10 final year students said they had never explored beyond the city. I designed Go Bike as a new and energetic bike scheme aimed at these students, providing them with the opportunity to discover all that Plymouth has to offer outside of its main campus.
I also designed a booklet that students would receive within their welcome to Plymouth university package, the booklet uses the stretch type motif as a nod to Plymouth being the first ever UK destination to hold a leg of the tour de France in 1974.
The bikes are accessible to students through their very own Go Bike card, which sits within the last page of the booklet as you can see here.
The black and yellow colour scheme means that the bikes stay visible no matter what time of the day they are being used.
The bikes need a place to be stored around Plymouth, so I designed a set of bike docks that would be placed around the university campus and surrounding areas, this allowing the students to take the bikes as they please.
I designed the app to offer an alternative method of checking the bikes out of the docks placed around the university campus. The app allows the user to not only take out bikes but also search for bike docks and places to visit within Plymouth.