Google

Project: Financial Times Print + Digital campaign. Role: Creative Direction, Design Lead Agency: Phi.Studio, Beyond Digital Grow with Google is an initiative that draws on Google’s 20-year history of building products, platforms, and services that help people and businesses grow; helping everyone access the best of Google’s training and tools to grow their skills, careers, and businesses. With the recent fines levied against this tech giant, Phi.Studio worked with the wonderful team at Beyond Digital to design a print, digital and event campaign that reminded the Brussels elite of the positive contributions Google makes to society, particularly their training programmes which pledge to help 1 million europeans with their digital skills. The project was research led, with the final layouts designed to engage and build trust with the intended audience.