Google Bloks • stop-motion animation

Commissioned by Google Creative Labs for Nearly Normal Studio, this stopmotion animation was created for online use on the Project Bloks website to illustrate the functionality of Project Blocks. Project Bloks has emerged from a research discipline called “tangible programming” that has been around since the 1970s, aiming to make code physical so that more people – children included – can get to grips with it. Using a multi plain animation technique we could slide the objects in different levels creating a very smooth and tactile feel.

For more details read this article by The Guardian.
CREDITS
Production Company: Film Club Productions Directed by: Saulo Jamariqueli, Jaime Kiss Producer: Sue Loughlin, Callum Reid Director Of Photography: Anthony Farquhar-Smith Animation: Anthony Farquhar-Smith, Jess Deacon Art Department: Jess Deacon, Cintia Bertaccini 3D visualisations: Saulo Jamariquelli Post Production: Saulo Jamariquelli Color Grading: Danny Atkinson

Project Tags

Companies

  • Google

    Google

    • Technology
  • Google Creative Lab

    Google Creative Lab

    • Media Production

Skills

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