GOOGLE X TIMEOUT | BLACK POUND WEEK

So excited to finally share these final images now! It was such a an honour and incredible time shooting part of the latest issue of Time Out London X Google for Black Pound Week. Huge thank you to Redwood for getting me involved and helping from creative direction and makeup to retouching the final photos. I'm so happy I was able to contribute to this and hopefully towards their businesses too! I found it interesting getting the opportunity to talk to these guys and see how their independent companies have been coping, especially over this Covid year, however one of my favourite parts were getting to talk about their ideas for their businesses and having that back-and-forth gave me optimism. Last but not fucking least MASISIVE big ups to the homie and award-winning lighting assistant Aiyush Pachnanda, absolutely killed it and was more than helpful in this project. Can't thank you enough. X Lighting Assistant: Aiyush Pachnanda Creative: Redwood BBDO Producer: Nyree Riding