GORE-TEX x Norrøna | Sigrid

Brief: To create a piece in keeping with Sigrid’s brand to promote the creation of her collaborative jacket with Norrøna and GORE-TEX ‘I have so many fond memories of walking around in an anorak back home’ says Sigrid, speaking of her years growing up in Norway. When we were asked to create a film around the singer’s collaboration with Norrøna and GORE-TEX, we were keen that it really spoke to her audience and was the complete opposite of a polished commercial. Working with an in-house director, our concept saw us interview Sigrid about her memories, her upbringing and why she thought creating an anorak was a cool opportunity. The film sees her in the lab, testing waterproof seams and looking over vintage designs from old collections, adding a creative and emotive side to the story.