GP Strategies

BRIEF I worked on a consultancy basis with GP Strategies, a training company working in the financial sector. They by their own admission were a training company & didn't have a strong design culture but they had a desire to improve their internal brand & presentations as well as require some assistance on digital products. SOLUTION After some initial research & sitting in on briefs I also discovered the time from brief to delivery was usually around 4 days, this dictated the form greatly as an overly complicated solution could result in late delivery. With this in mind I created a strong hierarchal system based around an adaptable grid & typography + an updated RGB version of their palette. I also created a library of images that were a bit more reflective of a modern workforce & moved away from the very 90s clip-art feel of their previous collateral.