With a distinct difference between how people look, but not necessarily notice what’s around them. Details of a location are often overlooked, and we can miss the beauty often found in taking the time to appreciate the finer intricacies of our environment.
Grain is a clothing brand which draws its’ inspiration from it’s environment, making use of rich textures and abnormal shapes as it’s primary visual language. In this way, each item of clothing will be personal to the space it’s released, giving more of a connection between the consumer and the space they inhabit.