Gruffalo Spotters AR App

Visitors to 26 forests across England can now explore the world famous Gruffalo in AR. The Gruffalo Spotter (the first app of its kind) is made for woodland adventures where kids can track some mysterious footprints. Once the footprint have been identified, the characters are brought to life in stunning AR! Kids can photograph themselves with the characters and collect fun fact cards all in the app. Producing detailed wireframes and flows with progressive feedback and iteration. Mobile UI created for a variety of resolutions/screen sizes along with low and high fidelity prototypes. Guiding designers to assist with UI and artwork. The look and feel maintained simple, fun, family friendly UI using stunning 3D assets and fonts supplied by Magic Light Pictures, with engaging artwork and playful Gruffalo palettes. The app was released in Feb 2017, and selected as a special feature by iPad App Store. It was nominated for a Children’s Bafta (Interactive Children’s Category).