GSFest Animated Backgrounds and Logos

  • Jodie Cooper

I was asked to create animated backgrounds and logo idents for the Global Schools Festival videos, an online event run by Cambridge University Press that looks into the future of online teaching and learning around the world. They already had an existing identity and design system in place for GSFest, which included a stylescape of vibrant shapes and patterns that represented each teaching area. I stepped in to convert their imagery and stylescape into cohesive moving patterns that could be used in their social media videos, advertising and event webinar.

I explored how to fit together each of their stylescape patterns for each teaching area: Teacher-Takeaway, Backstage, Digital Insights; and Big Ideas, into an animated logo reveal and logo outro.
Each asset created was output in square, portrait and landscape versions so that they can be used across social media platforms.
Transition backgrounds were created for the videographer to use between cut scenes where necessary.
All background transitions were slowed down and created to loop (non-looped examples shown above for the purpose of showcasing). These backgrounds were intended for use by the videographer to use behind talking heads filmed on a green screen during the webinars and for ads.