GSK - Creating unity across 50 corporate websites

  • Joel Benjamin
  • Ola Podgorska
GSK is a leading science-led healthcare company, with a clear and inspiring mission. Dedicated to the preservation of human life, it focuses on helping people ‘do more, feel better, live longer’. But it also operates 50 corporate websites, in many different languages, varying greatly in scale, complexity and platform. Following a brand refresh in 2013, GSK committed to delivering a more consistent global online presence. The challenge was to devise and roll out a simple system for developing local sites within a consistent overall GSK experience. As GSK’s main corporate digital partner they asked us to make this happen.