GSK - Visualising Advanced Technology

Working with Variable, we created a whole new way to visualise GSK’s data and technology. The result was groundbreaking for the business – and for the industry as a whole. An energetic, disruptive, living set of images whose characteristics, structure and form are born out of the technology they represent. Creating a generative model allows the system to flex and grow over time as the technologies develop within the sector. This means that further subjects and stories can be introduced as GSK continue to innovate.