MYCUJOO - Empowering players, teams, and fans across the world to connect with and share their game

MyCujoo started out as a football streaming service, working with federations, leagues and clubs outside of the top tiers to give visibility to the 99.9% of football left behind by broadcasting. Working closely with their internal team, We Launch were commissioned to redefine their offering and brand – moving MyCujoo to a bold and dynamic community platform where anyone around the world can create, share and view football content. Channelling the raw emotion of sports, we collaborated with lettering artist Oli Frape to create an ownable logotype inspired by fans and their chants. The existing MyCujoo primary colour palette was evolved, embracing a more vibrant green to symbolise growth, freshness and grassroot sports. To complement the primary colour palette, we took influence from the wider world of sport for a range of bold and engaging supporting colours.