Guardian - The Whole Picture

With the journalism landscape changing and people increasingly turning to the internet for news, the 'The Whole Picture' campaign aimed to promote The Guardian's open journalism model. Played out across TV, print and online, the ad sparked a debate about the role of the newspaper in today's modern, digital world.

Winning a Grand Clio, a Kinsale "Sharks" Grand Prix and a Gold in film at Cannes Lions, the campaign also gained over 2 million viral views and contributed to a 19% rise in online visitors to The Guardian's website. That year The Guardian was also named #1 quality news brand in the UK.