St John Ambulance - 'The Chokeables’

The Chokeables sees household choking hazards Jelly Baby, Pen Lid, Toy Princess & Marble teach the simple steps to save a baby from choking.

David Walliams, David Mitchell, Johnny Vegas and Sir John Hurt lend their voices to this new campaign for John Ambulance, which teaches people how to save the life of a choking baby. The film marks a departure from the charity’s former harder-hitting tone and instead encourages people to share the film so that as many people as possible can learn to save a life.

Underpinning the TV is social media advertising, digital video and display advertising and PPC. There is also a strategic partnership with Bounty.
10 days after the campaign launched, the film had been viewed by more than 4 million people online and seven people had credited The Chokeables with saving the lives of six babies and a four year old child.