Guinness. Refreshing Classics.

  • Ben Kinkaid

Ice cream vans bring to mind British childhood, the height of the summer, soleros and 99ps for £1.50. What better than this nostalgic icon reimagined to bring back that same feeling, instead now for a Guinness Summer Fruits? It'll visit Hyde Park, Piccadilly Gardens, Bournemouth Pier, Glastonbury Festival, Twickenham Stadium. It'll play Teddy Bear's Picnic like it was written by the Arctic Monkeys. This is Guinness. Refreshing classics. A concept campaign for the launch of a new Guinness "Summer Fruits" product line.