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Hackney Food Bank - Squarespace Website Design

  • Ruby Ellis

We were excited to design and build a Squarespace website that helped Hackney Food Bank gain control of their website, take more donations and aid more people looking for help. We love working with non-profit and charity organisations because we can create something that will help a greater community.

Hackney Food Bank - Squarespace Website Design by Ruby Ellis

Project overview

The design intention was to make the site fill people with hope and positivity and take away any stigmas or prejudices towards asking for help. Hackney Food Bank plays a vital role in people's lives when they most need it, and the website needs to reflect that.
Hackney Food Bank - Squarespace Website Design by Ruby Ellis

Squarespace website design goals

An essential approach to this website was accessibility; the food bank is widely used by lots of people from all different communities and backgrounds; we used Hackney Food Banks' existing branding and streamlined the UI to make sure visitors got the information they needed fast, using illustrations and stand-out call to action's to fast-track their journey.
Hackney Food Bank - Squarespace Website Design by Ruby Ellis

Clear and guided information throughout the site.

In terms of strategy, the website's crucial goal was to increase usability and make all the information more accessible. As a result, we prioritised highlighting critical details such as opening hours and locations.

The three key intentions of visitors to the site are; "looking for help", "looking to help", and "looking to donate", so immediately when you go to the website, you have those three funnel routes available.

With people from all nationalities visiting the website, we also focused on using illustrations and icons to help guide every user through the information.
Hackney Food Bank - Squarespace Website Design by Ruby Ellis

The Squarespace website design

The home page has an incredibly unique triangular split first section that sparks positivity into the very beginning of the site.

We incorporated over twenty branded illustrations to help bring vibrancy to the design as well as to help guide visitors through the information. This includes coding in GPS pin, mobile and e-mail icons to replace bullet points to make the information even more visually apparent.
Hackney Food Bank - Squarespace Website Design by Ruby Ellis
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Ruby Ellis
Creative Director