Hairectile Dysfunction

  • Rohit Tharakan

Every year, millions of men suffer from Hairectile Dysfunction, leaving their hair limp and floppy. But this condition is no match for Wild Cat Hair Clay; a hair wax strong enough to get it up and keep it up. With the target audience of18-24 year old males and the brand having next to no budget, we'd place our banner ads on alternative media like Pornhub.

OOH and print
Male Bathrooms
Keep the feeling of male secrecy and camaraderie by having bar and nightclub bathroom assistants be our spokespeople. Making it easy for the audience to try the product by giving them away in male bathrooms, condom machine style.