Hertz

Hertz FastTrack (CX Partners) - I was responsible for the UI design of Hertz FastTrack, a new app designed to help eliminate waiting times for collecting rented cars. The unique functionality of the app is the ability to unlock a rented car via face recognition. My task was to produce a design that was simple and clearly instructed whilst harnessing the ability to allow customers into their cars. CX Partners, a generation experience design agency, enlisted my help to research and design a proposed new layout for the Hertz Vehicle Page for the Global site. We carried out Hertz internal UX workshops with key stake holders, delving into pain points and business objectives. Low and high fidelity wire frames were delivered through to UI. This design was then user tested against a proposed USA version, to come out on top as ‘much more Hertz on-brand’ and ‘easier to navigate when renting a car’.