HITTING THE GROUND RUNNING
ADIDAS: BOOST RUN LAB 3.0 - SHANGHAI
To educate consumers on adidas’s highly coveted BOOST range, we created an experience booth.
Entitled the Run Lab, we truly showcased the product’s USP and enabled shoppers to try out trainers, by doing exactly what they were made for: running. In addition to the fun engagement, the retail activation also offered a fully customised consumer journey which enabled shoppers to learn about the collection’s history and advance-technology.
Companies
Adidas Group
- Fashion and Textiles