Brugal wanted to celebrate its Dominican Republic heritage – and what better way than throwing an epic party in honour of the Caribbean nation?
We knew that this hedonistic target audience needed more than a night out to be stimulated (whilst enjoying the taste of Brugal’s authentic premium rum) – so we provided unique live interactions to tantalise the rest of their senses.
From augmented reality technologies to dramatic violinist performances, we curated a theatrical experience, achieving deep engagements and positive brand affinity. The environments were fully themed, bringing to life the Dominican Republic and helping people discover the true paradise.
Over the course of the summer, we delivered more than 150 activations which saw thousands of night owls from all over Spain flock together, in the most prestigious venues.