Hobbycraft #HobbyAdvent

  • Anna Hart

Working with Hobbycraft to help lift sales of their Christmas ranges through influencer marketing. We chose to show audiences how simple, poignant and cost effective making Advent Calendars yourself could be and invited influencers to an evening of crafting. Focussing on the parenting market, we also created a clear UX-process for online sales that efficiently tracked and measured content performance.