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How can you visually show partnership?

Urology specialist’s are a consultant group, based on working together with the patient to achieve the best outcome. The name ‘US’ was created both as a shortened version of Urology specialist, but also to show the partnership between consultant and patient. Once I had the proposition of partnership and the name, the branding came together. Visually showing how US is there partnering with you at all times.


Carl Wills

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  • brand
  • medical
  • creative
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  • design

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