How Creatives Can Play a Part in Saving the World

Feature around creative responsibility with illustrator Matt Blease and Pentagram partner & Do the Green Thing co-founder Naresh Ramchandani. Naresh started as a copywriter in 1990, becoming a creative director at Chiat/Day within four years. He was key in that agency’s transition to becoming the country’s first co-operative agency St Luke’s, before founding Karmarama in 2000. In 2007 he co-founded Do The Green Thing, and he joined Pentagram as a Partner in 2010. Matt Blease has worked with outdoor clothing brand Patagonia on their push for a greater focus on recycling.