How Graphics Change the Migration Experience

  • Anel Pieterse

For my major project, I created a government resource helping migrants integrate through spatial and campaign design including an easy to understand visual language. The aim was to make migrating, which is often considered to be daunting and difficult, into an easier and friendlier process.

Part of the campaign was to normalise migration and migration by using the word emigre instead of migrant.
The figures used throughout are meant to be friendly and welcoming, while avoiding the use of a single race, age or religion.