Wrote an opinion piece on Prada's comeback, especially into the streetwear and sportswear arena, for PAUSE Magazine.
"Image culture has intensified over the past couple of years with the beginning of the social media era. Users are able to connect at speed with their world through visuals and very short commentaries upholding them. People tend to critique what they see much more than what they read or hear – it’s something that began with the advent of television. And so, some questions to ask Generation Z are ‘what is it about the Balenciaga Triple S that makes it one of the most wanted shoes of 2017?’ and ‘why are Off-White creating more noise with their sneaker releases?’
Generally, this becomes a greater question about the world, pressing beyond fashion and into things like ‘is Shakespeare great just because we’re told he is?’ and ‘do we like Mona Lisa just because everyone tells us to?’ Essentially, how much do we make up our own mind about the beautiful? Are we even capable of independent judgement when we’re so used to being told what to think? What are the implications beyond art? All these questions are very relevant to a big name like Prada."
Read the piece here: http://pausemag.co.uk/2018/02/pause-debates-how-prada-made-a-comeback/