How to be Seventeen

  • Lizzy North
How to be Seventeen by Lizzy North
In collaboration with Boots Seventeen make-up we created a integrated marketing campaign to re-launch a new look Seventeen brand.
Inspired by the Hitchcock film ‘To Catch a Thief’ we explored the pressure young teens feel in order to be perfect. How to be Seventeen shows girls that being themselves is the closest thing to perfect they can be. 
Lizzy North
Creative Assistant