HURR was founded with one simple vision: to connect forward-thinking women and to pave the way for a more sustainable future for fashion. Rent, re-use, re-purpose.
It’s cool to care.
Sustainability, accessibility and community are at the core of HURR’s values. With this in mind, I aimed to create an identity for them that felt fresh and put their fun but important mission at the forefront. Using simple shapes, contemporary typography and a warm colour palette, HURR can communicate its values effortlessly while keeping their product as accessible as possible.